Metrics beyond the group snapshot
Server logs, Google Analytics and other powerful (free) tools can provide deep,
accurate pictures of website trends. But they can't draw detailed portraits of specific
visitors.
Yet if a visitor to your website returns to the same product page four times and
spends six minutes there, that's precisely what you need to know when you reach
out to talk to them.
Because you can track the behavior of each site visitor, our custom metrics offer
you real competitive advantage:
- create targeted emails and promotions
- execute more effective print campaigns
- fine-tune your website to customer preferences
- measure the ROI on advertising
spends
Start building ROI:
Return on InteractiveTM